Corporate

The Power of Our Brands

Brands

BlueScope's brand portfolio contains many well-known and iconic names. Our brands have long been market leaders throughout the world.

BlueScope is well known as a strong and reputable Australian brand, proudly manufacturing quality products across a number of key markets. The BlueScope brand family includes a number of successful businesses representing our core areas of expertise, including:

In Australia, our core product brands – COLORBOND®, ZINCALUME® and XLERPLATE® steels – are well recognised as market leaders in the building construction and manufacturing industries.

Our LYSAGHT® range of steel building solutions inspires Australia's architects and builders. The brand is nearly 100 years old and holds an enviable reputation for quality.

BUTLER®, VARCO PRUDEN® and HCI® are leading brands in the pre-engineered building market globally.

More recently, products such as WATERPOINT® rainwater tanks and TRUECORE® residential steel framing have been added to the portfolio.

In our other markets, we have developed local brands suited to local conditions, such as the award winning
Clean COLORBOND® steel which is ideal for the tropical conditions of Asia. SMARTRUSS® is a well established and popular roof framing brand in Thailand and Indonesia.

Learn more about BlueScope Steel's core brands:

For more information on BlueScope Steel's complete product range:

Products & Customers