Corporate

About BlueScope Steel

BlueScope Steel is the leading steel company in Australia and New Zealand, supplying a large percentage of all flat steel products sold in these markets. The company's products play a big part in people's everyday lives, being vital components in suburban houses, landmark buildings and structures and popular makes of cars.

We specialise in the production of flat steel products, including slab, hot rolled coil, cold rolled coil, plate and value-added metallic coated and painted steel solutions. Our steelworks at Port Kembla in New South Wales is the largest steel production facility in Australia and one of the world's lowest-cost producers of steel products.

Within Australia, our BlueScope Lysaght business rollforms and supplies a range of steel building products, including roof and wall cladding, steel house framing, rainwater products such as guttering and downpipes, fencing, structural products such as purlins and flooring systems, meshes and walkways, and home improvement products. LYSAGHT® products are sold through distributors and suppliers Australia-wide.

BlueScope Steel operates the only integrated flat products steelworks in New Zealand. In North American markets, the Company is well known for its outstanding range of steel products including premium quality hot rolled coil from its 50% JV in North Star BlueScope Steel, Steelscape's range of high quality metallic coated and painted steels such as Z-NAL®, TruZinc® and SPECTRASCAPE® steels, Butler Manufacturing and VP Building's range of customised steel pre-engineered buildings for the non-residential market, HCI Steel Building Systems' range of pre-engineered building solutions including self storage warehouses as well as framing and cladding systems, ASC Profiles' range of innovative steel building components and Metl-Span's market leading range of insulated steel panels.

Metallic coating and painting plants are located in Australia, New Zealand, China, Thailand, Malaysia, Vietnam and Indonesia. These facilities are complemented by a network of roll-forming facilities across the Asia Pacific region that are unmatched by any other steel company.

We supply customers in Australia, New Zealand, Asia, the US, Europe, the Middle East, the Pacific and elsewhere with purpose-designed products backed by comprehensive after-sales service, technical support, and transport and logistics capability. Through our ecommerce network, BlueScope Steel provides customers with the ability to directly place and monitor orders.

Going forward, BlueScope Steel is focused on enhancing its manufacturing excellence, further reducing costs, maintaining value in its existing businesses and pursuing selected growth opportunities, particularly in the company's primary markets of Australia, New Zealand and Asia. As the leading steel company in Australia and New Zealand, BlueScope Steel ranks among the leading industrial corporations on the ASX.

BlueScope Steel's key strengths include low-cost operations, strong brands, leading domestic market positions, and a growing presence in the markets of Asia. The brands of BlueScope Steel are market leaders in Australia and New Zealand and have a strong presence in Asia. You may know BlueScope Steel best for its value-added brands including COLORBOND® steel (known as COLORSTEEL® in New Zealand), ZINCALUME® metallic coated steel, GALVABOND® and GALVASPAN® steel - all leaders in their markets in Australia and New Zealand - as well as the famous LYSAGHT® brand, a name synonymous with quality steel building products in Australia for well over a century.

In Asian markets, BlueScope Steel is continuing to develop branded products tailored to meet specific regional needs, such as Clean COLORBOND® steel which is resistant to tropical discolouration. Other successful brands include PrimaDesa™ steel in Malaysia, and TRUZINC™ galvanised steel in Thailand.

BlueScope Steel has led the way in developing tailored solutions to customers' product requirements. Focused on being responsive to customers' needs, BlueScope Steel is widely recognised for fostering the development of innovative steel solutions through its own research and through strategic alliances with world-leading technical partners.


BlueScope Steel has led the industry with value-adding technologies such as metallic coating. Solid paint technology is another innovation currently being commercialised. The company is continuing to explore opportunities to break new ground in steel markets.

The markets BlueScope Steel has been building throughout Asia offer exciting growth potential. Having traded in Asia for over six decades, BlueScope Steel has forged strong relationships based on trust and reliability - principles highly valued in the region. This has allowed the company to build a strong market profile and attract an expanding range of customers throughout Asia.

To serve customers' needs directly, over recent years BlueScope Steel has built manufacturing facilities in a number of Asian countries and these are now operating efficiently and growing rapidly in profitability. We are looking to further develop these established businesses and take advantage of the significant potential for growth in countries such as China and Vietnam.

Led by Chairman Graham Kraehe and Managing Director and Chief Executive Officer Paul O'Malley, BlueScope Steel has an experienced and energetic Board of Directors and Management Team dedicated to maximising value for shareholders.

 

About BlueScope Steel